Ebook Download LinkedIn Marketing Techniques for Law and Professional Practices
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LinkedIn Marketing Techniques for Law and Professional Practices
Ebook Download LinkedIn Marketing Techniques for Law and Professional Practices
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About the Author
Author Marc W. Halpert, of Fairfield, CT., is a “multi-preneur,†having started three companies, all of which he continues to operate. His latest business, connect2collaborate, spreads his LinkedIn and networking evangelism worldwide, to train and coach others to better explain their branding and positioning through their LinkedIn profile pages.
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Product details
Paperback: 172 pages
Publisher: American Bar Association (June 2, 2017)
Language: English
ISBN-10: 163425760X
ISBN-13: 978-1634257602
Product Dimensions:
5.9 x 0.4 x 9.1 inches
Shipping Weight: 8.6 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
6 customer reviews
Amazon Best Sellers Rank:
#786,220 in Books (See Top 100 in Books)
“LinkedIn is a hugely powerful, global network of business professionals. When used properly, it can propel your career and your business in ways most people can't fathom. Marc's new book, is quintessential Marc: succinct, easy to understand with the specific techniques you will learn framed underneath the big ideas you need to understand first. While “LinkedInTM Marketing Techniques for Law and Professional Practices†has specific and highly useful tips and techniques, it can provide excellent value for anyone who wants to use LinkedIn to build their business and enhance their career. Marc Halpert, can and does. He has built a thriving business that helps business professionals and companies used LinkedIn to find jobs they would have never found, attract new clients, source top talent, promote new ideas and products and much more.â€--Mark Monchek, Chief Opportunity Officer, Opportunity Lab, and author of “Culture of Opportunity: How to Grow Your Business in an Age of Disruptionâ€
“Everything you need to know and more about to market your business through LinkedIn is in this easy to read and chock full of information book written by Marc Halpert. Marc is a genius when it comes to the techniques and strategies on how to simply implement the tools needed to position yourself as a pro using professional ‘social media’ through LinkedIn. Marc shows you step by step how to incorporate every critical point into your marketing plan. You will come back to this book over and over again as a “must have†reference. Excellent and informative read with brilliant information on every page!Marc Halpert is THE Go To Pro!"---Andrea Nierenberg, Nierenberg Consulting Group
Having written several career books for lawyers and legal professionals over the years, I know many of the rules business people take for granted have to be rethought -- or disregarded entirely -- when applied to members of our profession. That's especially true of LinkedIn and other social media venues. There are a lot of things nonlawyers can do to market and promote themselves online that could get us sued, sanctioned or disbarred if we attempted them. In this book Marc Halpert has done an amazing job of helping lawyers understand not only what social media can do for them, but how to use these tools in an effective, professional and ethical manner. If you are a lawyer or legal professional, read this before you read anything else about LinkedIn and social media marketing.-- Cliff Ennico, attorney and author of Partner Track, The Legal Job Interview, and The Crowdfunding Handbook
At times it seems like anyone who knows how to log on to LinkedIn, change their password, and upload a photo, puts out a shingle declaring that they are a “LinkedIn Expert.†Marc W. Halpert is not a LinkedIn expert, he is THE LinkedIn expert to whom you want to turn when you need to get the most out of your LinkedIn presence. Why? For virtually no money at all, you can build a lucrative business, but only if you know how. Mr. Halpert tells you how! As a recruiter and career counselor, my approach to LinkedIn is to attract employers, not clients or customers. That is the reason I especially recommend the first chapter, on branding, which is key to your success on LinkedIn. After all, no one hires or works with a “best kept secret.†As I like to say, sometimes it is better to be hunted than the hunter!
This book is highly informative, providing information about how to maximize LinkedIn as well as why LinkedIn is such a critical tool for today's professionals. Marc carefully explains each section of LinkedIn and discusses how to best approach and maximize one's time and energy. I recommend this for all attorneys and other professionals working in service-related industries!
I listened to a Podcast on using LinkedIn for marketing...almost exclusively. This peaked my curiosity as Linkedin is free so marketing through linked in could be a great and free way to get business. That being said, I then found this book. This book gave me all the tools I needed to perfect my profile and to be ready to get clients. It was also a bot on the fun side as well.
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